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The platform is rolling out a new feature that allows them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the company announced that it now features over 1 bn AI videos.

Testing and Rollout

The update is being tested over the following weeks before a widespread launch. This development comes amid a increase in AI content, spurred by emerging AI video creators.

AI Content on Other Platforms

It has been noted that nearly a tenth of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A large amount of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or surreal.

“We know from our community that many people appreciate content created using AI tools, from AI artwork to informative clips, and we intend to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a spokesperson.

Scale of AI Content

TikTok announced that there are now 1.3bn videos on its network labeled as AI-generated. Overall, more than 100 m pieces of content are added to the service each day, making clips made by AI a relatively small part of its total content library.

User Control Features

Members will be in a position to reduce or increase the level of AI content they watch by using the content preference setting in the app and picking the AI content topic. Further subjects that can already be controlled under the filter cover news, style, cosmetics, and movement.

Platform Guidelines

Its guidelines require users to tag convincing AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its community policies.

Furthermore, the service will from now on add an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from seeking to evade the disclosure requirement.

Educational Initiatives

The platform is additionally launching a $2 million educational fund for professionals and organizations to produce educational content about ethical AI use. This project will benefit charitable organizations specializing in educating computer science.

Moderation Strategy

TikTok has supported its safety measures, following debate over intentions to lay off numerous safety staff in the UK. The company is planning to eliminate hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.

A senior executive stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by humans. The company stated a significant reduction in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”